Heidi Swapp loves to make pretty stuff. She is well-known for her innovative style, trend-setting products, and recognizable, fanciful handwriting. She loves to push the boundaries of memory keeping and scrapbooking, and is always on top of her crafting game. In a few words, Heidi describes her style as over the top. She loves to add small and large details to projects to give them that extra special feel and a personalized touch. Heidi not only captures special moments with her memory keeping products, but also turns a house into a home with her innovative decor!