Do you like to scrunch your pillow to make it just right? Chances are, you need a feather and down pillow. Unlike synthetic fibres, down maintains its loft for longer and moulds itself to your head, providing comfort and softness. Down also retains heat, helping to keep you warm in winter. The feathers provide structure and support - if you think the pillow feels a bit flat just give it a shake and it will be as good and plump as new.